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Let’s Go to Cresso

Determined to Dream

Let’s Go to Cresso

By: Ross Paterson

So, I had a dream (for clarity, we are talking about a dream that I experienced while I was sleeping, not a life vision). What do you think about dreams? I have friends on the other side of the world who believe that God speaks to us through our dreams.

In this crazy dream, I was in a foreign country with my team (Ireland/Scotland vibe). As we explored the area, the locals kept asking us, “Have you been to Cresso? You should go to Cresso.”

I woke up 10 minutes before my alarm went off and sat up thinking, “Hmm…I wonder where Cresso is?” When I Googled it, I discovered that Cresso is not a place at all, it is a Latin verb.


Cresso = Increase, Multiply, Thrive

Our work at XM Performance and XM Talent Pros is focused on the SMB (small/medium business) community. Our driving PURPOSE is to make SMBs the best places to work in America. If you are a passionate business owner who loves your team and longs to make a lasting impact on your community through business, we want you to join us on our journey to Cresso.

One of my favorite quotes is from a book called The Greatest Salesman in the World by Og Mandino. It has very little to do with sales:

“Failure will never overtake you if your DETERMINATION TO SUCCEED is strong enough.”

Where does this determination to succeed come from? How do we get it? How do we make it stronger?

Tune in over the next four weeks while we dig into the four cornerstones of determination; our intense desire is to help you Increase-Multiply-Thrive in 2024.

Let’s go to Cresso!

If you align with our vision for SMBs, come join our Business Planning Xcelerator on February 9th. We’re going to help you build a strategic blueprint for key areas of your business including marketing, sales, systems/processes, etc., so jumpstart 2024 with xcelerated growth!